Photo via Collider

While plenty of franchises go big with advertising at New York Comic Con, Marvel’s Daredevil decided to get adorably low-key with its viral marketing campaign. According to Collider, the show didn’t play up its impressive stunts, gritty visuals, or compelling villain. Instead it hung up cheapo ads for Nelson & Murdock Attorneys At Law.

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The ads direct people to a one-page website where they can download a watercolor drawing of Daredevil. Admittedly, that seems like a rather odd thing for Matt Murdock and Foggy Nelson to be posting online, given that they want to keep Matt’s Daredevil identity a secret. But maybe they’re just trying to capitalize on the popularity of a Hell’s Kitchen hero to advertise their own courtroom heroics.

Photo: Netflix

A quick search of the hashtag #NelsonandMurdock also reveals another ad on a bench, as well as business cards that are being handed out. Collider also thinks someone might be walking around in a Nelson & Murdock sandwich board.

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It’s clearly meant to replicate the kind of cheap advertising broke lawyers like Nelson and Murdock could actually afford. It also, however, makes it seem like Marvel has gotten a little stingy with its marketing budget lately.

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