Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Walmart dubs Cosmo too sexy for its checkout lines

Illustration for article titled Walmart dubs iCosmo /itoo sexy for its checkout lines
Photo: Scott Olson (Getty Images)

Ensuring that shoppers at one of the world’s biggest retail chains will have to work a little bit harder to learn the “HOT SEX SKILLS” to “Get & Give Supreme Pleasure”—or, you know, just read some writing, interviews, and photos from a women-focused perspective—Walmart has announced that it’s removing Cosmopolitan from its checkout lines, after receiving pressure from an anti-pornography group.


According to CNN Money, the magazine will still be available in the company’s stores in the full-fledged periodicals sections, just not in the checkout lanes, next to mountains of gum and those little magazine that recap the comings-and-goings of the week’s big soap operas. Walmart made the change, at least in part, at the behest of the National Center On Sexual Exploitation, a.k.a. Morality In Media, a religiously affiliated anti-pornography group that’s been operating in the U.S. since the 1960s.

The group’s director, Dawn Hawkins, issued a statement this week, saying, “Walmart’s removal of Cosmo from checkout lines is an incremental but significant step toward creating a culture where women and girls are valued as whole persons, rather than as sexual objects.” Cosmo has been frequently criticized for promoting what some see as a worldview that values a woman strictly on her ability to sexually please her partner, although a quick perusal of the magazine’s most recent output—like, say, this analysis from a few years back of prominent male actors who’ve never worked with a female director—suggest a much wider focus than that stereotypical portrayal of its material.

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