Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Ed Sheeran and Justin Bieber have shared a new song, a pleasant, sensitive slice of pop called “I Don’t Care.” Of course, it’s easy to lose the low-key ditty in the storm of their new video, which has us asking who finally introduced these guys to Adult Swim, vaporwave, and Dan Deacon. Pop’s preeminent boyz toy with green screens in the clip, which merges vintage meme culture with Windows 95-era effects and screensavers. It’s charming, if seven or eight years too late. Watch it below.

Randall Colburn is The A.V. Club's Internet Culture Editor. He lives in Chicago, occasionally writes plays, and was a talking head in Best Worst Movie, the documentary about Troll 2.

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