Theater chain Alamo Drafthouse has a history of doing entertaining PSAs to shame people into behaving properly—there’s a whole “Don’t Talk” subchannel on the company’s YouTube page. Considering the Drafthouse started in Austin, it’s almost surprising it took this long to connect its videos to the greatest show ever filmed in that city, Friday Night Lights. But it has happened, with Kyle Chandler donning his Panthers blue—hmm, wouldn’t he have stayed at East Dillon?—to try to make another one of his inspirational speeches. It doesn’t go well.

Don’t let coach down, y’all.

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