Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Borat meets some Gen Z YouTube influencers, is very Borat about it

Illustration for article titled Borat meets some Gen Z YouTube influencers, is very Borat about it
Screenshot: YouTube (Fair Use)

We’re mere hours away from Borat Subsequent Moviefilm, the surprise sequel to Sacha Baron Cohen’s seminal 2006 satire. It couldn’t have come at a more opportune time in American culture, either, what with our pandemics, strongmen presidents, and blatant antisemitisms. Baron Cohen has been making the media rounds, such as they are these days, over the past couple weeks to promote his new “moviefilm,” but it’s his recent encounter with a group of Gen Z YouTube influencers (in this case, David Dobrik and company) that features some of his best ad-libbed advertising yet.

On the one hand, it’s strange to see Baron Cohen interacting with a bunch of kids who were barely 10 years old when the first Borat hit theaters. On the other hand, it’s fun to see some new gleefully staged set-pieces with said YouTubers in on the gags, notably the ones involving a supposedly $150,000 car and a pricey-looking gumball machine.

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Still, Baron Cohen’s improv strengths are on full display here, so it’s a good amuse-bouche for tomorrow’s (deep breath) Borat Subsequent Moviefilm: Delivery Of Prodigious Bribe To American Regime For Make Benefit Once Glorious Nation Of Kazakhstan.

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Andrew Paul is a contributing writer with work recently featured by NBC Think, GQ, Slate, Rolling Stone, and McSweeney's Internet Tendency. He writes the newsletter, (((Echo Chamber))).

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