Using the sort of reasoning that’s led to innovations like the TV/VCR, smartphones, and shampoo and conditioner in the same bottle, the founders of Ben & Jerry’s say they are open to just putting the weed in the ice cream, thereby streamlining the process. “Makes sense to me,” Ben Cohen recently told HuffPost Live of the idea, one of many pot-related things that have also made sense, like putting fudge-covered peanut butter pretzels into ice cream with more fudge and peanut butter.
“Combine your pleasures,” added Cohen, the decadent Nero of dessert.
Ever the sensibly vanilla buzzkill to Ben’s thought-gobs, Jerry Greenfield cautioned that—while he agrees that “legalizing marijuana is a wonderful thing, rather than putting people in jail for not hurting anyone”—its decriminalization doesn’t mean you can expect edibles-infused Ben & Jerry’s Pot Of Gold or Cannabis Core anytime soon.
“If it were my decision, I’d be doing it,” Greenfield said, explaining that the “wiser heads” from multinational food giant Unilever, who have been running the company since 2001, would likely stop them from associating it with weed. For now, Ben & Jerry’s will remain only indirectly associated with weed, with flavor names like Cherry Garcia, Hazed And Confused, Bonnaroo Buzz, Phish Food, and Half-Baked, and flavor combinations that were all created, purchased, and consumed while extremely high.
“Ben and I have had previous experiences with substances,” Jerry added, in the most obvious sentence ever uttered.