Pop culture obsessives writing for the pop culture obsessed.

At last, the fake companies of 30 Rock have very real-looking logos

Illustration: Rob Yeo (robyeodesign.com)

Since its characters worked in show business and displayed remarkably poor impulse control, 30 Rock was awash in terrible, ill-conceived business ventures. It seemed like hardly a week went by without someone on the show either patronizing, endorsing, or founding a company that had no right to exist. Now, London-based graphic designer and illustrator Rob Yeo has taken some of the NBC sitcom’s most absurd examples of entrepreneurship run amok and created very legitimate, credible logos for them. The artist explains this project as a way of combining his fandom with his job:

When 30 Rock left our screens in 2013, it left behind a legacy of outstanding writing, peerless comedic performances and a truly insane list of fake companies offering everything from alligator repellent to ninja restaurants and rocket ship coffins. So I decided to combine my dual passions of graphic design and esoteric television references to bring some of these companies to life.

Advertisement

Among the dubious businesses Yeo has chosen to immortalize is the Royal Tampa Academy of Dramatic Tricks, a blighted institution whose graduates include TGS star Jenna Maroney (Jane Krakowski).

Illustration: Rob Yeo (robyeodesign.com)

Jenna’s costar, the peripatetic Tracy Jordan (Tracy Morgan), was no stranger to questionable institutions of learning either. After all, he started the Tracy Jordan Institute For Black Karate.

Illustration: Rob Yeo (robyeodesign.com)
Advertisement

As revealed in the fifth season episode “Respawn,” Jenna was also the way-too-committed spokeswoman for the Wool Council, dedicating herself fully to the ideals of this neglected fabric: “Love, warmth, chafed skin.”

Now, Yeo has created an appropriately itchy-looking logo for the august Council.

Illustration: Rob Yeo (robyeodesign.com)
Advertisement

Further logos can be found here. Anyone seeking investment opportunities is desperately advised to look elsewhere.

Share This Story