Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Arcade Fire, a band that has been pointedly careful and reticent about the use of its music for commercial purposes (outside of, y'know, selling its own albums), has agreed to license "Wake Up" to the NFL for use during the Super Bowl. The beautiful catch: The band is giving all the money to the Haitian-relief charity Partners In Health. (No word on how much money that is, but it's probably a lot.) Y'all may remember Arcade Fire's reaction to the NFL using bits of "No Cars Go" in a Super Bowl ad without permission in 2008—they were unhappy.

Here's the band's statement about the licensing this year: "Arcade Fire, Partners in Health, the NFL, Merge Records and Bank Robber Music have collectively agreed upon a unique 100% for charity Superbowl licensing of 'Wake Up' from the band's 2004 album Funeral. All proceeds from the song's airing on the live Superbowl broadcast and subsequent airings on the NFL Network will go directly to Partners In Health's Stand With Haiti relief efforts."


The group's relationship to Haiti goes beyond that of most Americans'. Regine Chassagne wrote a piece for The Guardian about her familial ties to the country, and her reaction to the devastation there. You can read that piece here.

And if you've considered donating money to the cause, check out Partners In Health

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