It's a cross between VH1, V For Vendetta, and the ads for those Time-Life collections you never bought. A TV spot advertising the release of The Arcade Fire's new album, Neon Bible, shows a young man (apparently guitarist Richard Parry) in a ghoulish mask sitting in a director's chair, waving a megaphone, and holding a Juno statuette as the album's song titles and a lot of hard-to-read descriptive text scroll across the screen. Of course, the 1-866-Neon Bible hotline is still up and running.