Yesterday, Netflix premiered the trailer for Dear White People, a series based on a film that was released in 2014 and doesn’t seem to have made much of an impact on the world’s supply of white people. But since the online communities who like to call people “sensitive snowflakes” are also big into projection, trollish ”alt-right” types who frequent 4chan’s /pol/ board and Reddit’s r/the_donald (where else?) are freaking the fuck out about the trailer, calling for white people to #BoycottNetflix over the company’s brazen act of “anti-white discrimination” and “white genocide,” i.e., acknowledging the existence of people of color in its customer base.
Like most right-wing boycotts, the only ones who are being punished here are the boycotters themselves, who now will never know how The Santa Clarita Diet ends. And Netflix makes a point of not releasing ratings for its shows, so even if the boycott does make an impact (it won’t—the company added 1.45 million subscribers in the U.S. during the fourth quarter of 2016, and has more than 93 million subscribers worldwide, so it couldn’t give less of a fuck about a handful of easily offended white people), Netflix’s stock wouldn’t be affected either way.
If you’ve been keeping track, this now means that white supremacists can no longer drink Coke, Pepsi, or Budweiser (or “Budwiser,” as they spell it), eat Oreos, go to Starbucks, watch Star Wars movies, or binge on Netflix. Oh well, more bandwidth and corn syrup for the rest of us.