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Adele isn’t streaming her new album, everyone will buy it anyway

Adele’s new album, 25, will be in stores tomorrow, and apparently that’s the only place it’ll be. According to The New York Times, Adele has decided not to allow 25 to be streamed on Spotify, Apple Music, or any of the other streaming services that aren’t as famous as those, meaning you’ll actually have to pay for it if you want to hear her new songs before they’re on the radio (assuming they’re not already). The reasoning behind this is probably that Adele figures everyone’s just going to buy her album anyway, with analysts expecting 25 to sell (appropriately) “2.5 million copies in its first week.” If it pulls that off, it’ll be the biggest opening week for an album since ‘N Sync’s No Strings Attached came out in 2000. Considering that 25’s first single, “Hello,” already broke records on its own, Adele’s chances seem pretty good.

This decision comes after Taylor Swift pulled all of her music from Spotify and then embarked on a public battle with Apple over the way it handled Apple Music royalties. The company caved to Swift after about five minutes (and 1989 is now on Apple Music), but considering Adele isn’t making any demands, the streaming services might be out of luck if they ever want 25.


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