(Photo: Getty Images For Comedy Central, Bryan Bedder)

For fans of Comedy Central’s Nathan For You, there are few items more prized than a Dumb Starbucks hat or a Summit Ice jacket. The former is from one of the show’s most famous segments, and the latter is probably the world’s most popular brand of cold weather gear that also promotes Holocaust awareness. For years, Summit Ice jackets have been available on the brand’s website to anyone willing to spend over $100 on a reference to a TV show, but now Nathan For You host and Summit Ice creator Nathan Fielder is going to set up a Summit Ice pop-up store in Vancouver to raise money for the city’s Holocaust Education Center. On top of that, Fielder will also be donating $150,000 to the center in order to promote “anti-racism education.”

This comes from the Summit Ice website, which also provides a basic backstory for the Summit Ice brand. As viewers of the show will recall, Vancouver-based jacket company Taiga published a tribute to a famous Holocaust denier in one of its catalogs, which prompted Fielder to try and right that wrong by creating a clothing line that’s all about recognizing the true story of one of history’s most horrific events.

The pop-up store will only be open on March 26, and you can find more information at this link.