It was always heading in this direction. After the Kardashian-blocking app and the Star Wars spoiler-blocking app, it was inevitable that someone would figure out a way to filter out mentions of Donald Trump from the online experience. And now along comes Trump Trump, an app from Furtiv, a creator of mobile games, with a very simple mission statement: “Enjoy Trump-free web browsing. Trump Trump is a content blocker that filters out links, websites and photos that contain the word Trump.” While this might be an inconvenience for card players or fans of the movie Pod People, it is a veritable boon to everyone else, especially after Mr. Trump’s headline-grabbing statements about Muslims this week.
Can the aging real estate mogul possibly mean all of the outrageous and hateful things he says, or is this just a fiendish, cynical strategy to garner a lot of free publicity for his ascendant campaign? Either way, with Trump Trump, it does not matter. Sincere or not, all references to the recent Saturday Night Live host are hereby banished. Users of the app can thus lull themselves into thinking they live in a blissfully Trump-free world. Should Trump’s current strategy prove successful enough for him to take the White House in November 2016, Furtiv may have to develop a second, stronger app that simply takes all online content and converts it into pictures of playful kittens or maybe just a nice, controversy-free test pattern.