According to Deadline, Fox is prepping a biopic about Helen Gurley Brown, the longtime editor who transformed Cosmopolitan from a struggling fiction magazine to the flashy dispensary of ridiculous sex tips we all know and occasionally flip through in the supermarket checkout line. Brown rose to fame as the author of Sex And The Single Girl, the 1962 guide to love for career-minded women “that torpedoed the myth that a girl must be married to enjoy a satisfying life,” as well as coining the term “mouseburger.”

Sex And The Single Girl was turned into a movie starring Natalie Wood in 1964, but the new Brown biopic will be based on the upcoming Enter Helen: The Rise And Reign Of The Original Cosmo Girl, a book on Brown’s life due out next year. The story will begin with Brown’s career as an advertising copywriter in the early ’60s, with all the attendant fabulous vintage fashions, casual sexism, and Mad Men comparisons presumably in place.